Zona
Hey Zona team, here are four ideas for your paywall, each backed by data from 78,000+ paywalls.
of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We opened Zona the way a new user does, met your paywall, closed it, and compared it with the market.
Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion across the market rather than inside one app. We installed Zona, went through the four intro screens, reached the paywall, closed it to see your Welcome Offer, and read your App Store listing. Then we checked every element against State of Paywalls 2026, Adapty’s report on 78,000+ paywalls.
What follows is four ideas, not fifteen. Each one is a test you can run, and each one is built into a clickable copy of your paywall so you can see it rather than imagine it. Benchmarks are for all categories in the US, your largest App Store market by ratings: the report has no Music category, and it covers App Store data only.
We did not redesign your paywall
Every screen in the prototype is yours: the navy gradient, the 3D note, the orange “AI Song Generator” pill, the emoji feature rows, your plan cards and your Welcome Offer card. We only added things you already own, like your rating, or reworded what your own prices already say.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest rather than repeat it.
Your paywall against the report.
| Element | Your paywall | Top paywalls (report) | Signal |
|---|---|---|---|
| Headline | “Enjoy Zona PRO”, three words, over an “AI Song Generator” pill | 79% use six words or fewer; Access / Premium is the most common type (18%) | Market default |
| Image and features | 3D note icon, four feature rows with emoji | Paywalls without a trial lean on value: 56% show an image, 67% a feature list | Market default |
| Social proof | None. Your 4.7 from 16K App Store ratings never appears | 27% show ratings, reviews or user counts | Test opportunity→ Idea 1 |
| Plans | Two cards: Yearly 69,99 € and Weekly 9,99 € | 62% show two plans; 73% use cards | Market default |
| Pre-selected plan | Yearly | 67% pre-select annual (in Adapty’s own paywall data: 43%) | Market default |
| Annual price framing | Full yearly price with a SAVE 89% badge. With 69,99 € and 9,99 € a week, the saving is 86%; 89% matches your US prices | 62% show the full annual price, 41% a “Save X%” badge, 4% a weekly price | Mismatch→ Idea 2 |
| Free trial | None. The button sells a direct subscription | 66% offer a trial. In A/B tests, trial changes raised LTV 60% of the time | Test opportunity |
| CTA and reassurance | “Start No-Commitment Subscription”, with “Easy 1-click cancel, always” above it | 61% carry a line about cancelling; 37% of no-trial paywalls put reassurance near the button | Market default |
| Close button and after close | X visible from the first moment. Closing opens a 50%-off Welcome Offer with a 5-minute timer | 22% of apps delay the X, half of them by 3–5 s. Only 4% show a second paywall on close; the typical discount is 38% | Test opportunity→ Ideas 3 and 4 |
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. Close-button and second-chance figures come from Adapty’s platform data.
Ranked by what we would test first.
Each one opens the prototype on the screen that shows it.
Put your 4.7 from 16K ratings on the paywall
Your US App Store listing shows 4.7 stars from 16K ratings, with reviewers calling Zona the best AI music app on the market. None of that reaches the paywall, which today is four features and two prices.
📊 State of Paywalls 2026 · Only 27% of top paywalls show social proof.See the screen CR +10–30%Observed in winning A/B tests
Show the yearly plan as a weekly price
Weekly Premium is 9,99 € a week. Yearly is 69,99 €, which is 1,35 € a week, but the paywall never says so. The SAVE 89% badge also reads off your US prices; on the euro store the saving is 86%.
📊 State of Paywalls 2026 · Only 4% of top paywalls break the annual price down by week.See the screen 4% of top paywalls do itReport finding · no lift range published
Hold the close button for three seconds
The X sits in the top corner from the moment the paywall opens. A short delay gives the four features and two prices a moment to land before anyone reaches for it.
📊 State of Paywalls 2026 · 22% of apps delay the close button, half of them by 3–5 seconds.See the screen CR +8–15%Observed in winning A/B tests
Test a smaller welcome discount
Closing the paywall already opens your Welcome Offer, 34,99 € instead of 69,99 €. That puts Zona among the 4% of apps with a second chance. At 50% off, it sits at the deep end of what second-chance paywalls give away.
📊 State of Paywalls 2026 · Up to 30% off kept 90% of full-price six-month revenue; 31–60% off kept 70%.See the screen Typical second-chance discount: 38%Report finding · no lift range published
Three of the four work on the moment someone decides: what proves the app is good, what the price really is, and when they can leave. The fourth tunes the second chance you already run.
State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Or open it on your phoneScan to try the paywall in your hand.
