The Weather Channel
Five ideas to unlock more revenue from the traffic you already have.
on Adapty
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We opened The Weather Channel the way a new user does, then rebuilt the minute where we think revenue is left on the table.
Adapty powers subscriptions for 30,000+ apps, so we get to see what actually moves conversion and ARPU across the market rather than inside one app. We pointed that at The Weather Channel: installed it, went through onboarding and into Premium, read your App Store listing and your own Premium posts, and looked for gaps between what you already have and what you currently show people.
What follows is five ideas — not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.
We did not redesign your app
Every screen in the prototype is yours — your navy buttons, your photo-over-navy alert cards, the sun-and-moon line icon, your PREMIUM header and grey hero panel, and the Premium slides you already show after purchase. Only the order changed. This is not a design pitch.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us — we will go deeper on the rest rather than repeat it.
Ranked by what we would test first.
Each one links straight to the screen in the prototype.
All five work on one moment — the minute between “Your app is ready” and Home, which today asks for nothing. Potential result: revenue up to +30%.
Or open it on your phoneScan to try the flow in your hand.