Your quiz finds their #1 artist. Pro never says it.
A new user taps Rouzi on “Guess your #1 artist!”, gets Hej ti right and reads “You are correct!”. One tap later the same person meets “Unlock everything”, with the tracking prompt on top. Here is a first launch where Pro answers with their own artist, in your design, at your prices.
We installed stats.fm, walked the first launch, then rebuilt the screens between the quiz and Pro.
Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For stats.fm we looked for the gap between what the app already knows about a new user and what it shows them.
1Your design, not ours
Your #121214 and #242426 cards, the #1EBE53 green, the floating artist bubbles, the handwritten arrows on the tour, the round Pro pill and your plan cards. Only the order and the words change.
2Your prices, as published
Plus €6.99 a year, Pro €9.99 a year (€0.83 a month) and Lifetime Plus €14.99 once, as your paywall shows them on the EU store. Pro is €3.00 a year more than Plus. There is no trial on your paywall or in your App Store purchase list, so there is none here. No invented discount, no timer.
3You may have tested some of this
We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.
Creators on Meta, your name on Apple Ads. Every install meets the same paywall.
AppMagic puts 98% of the ad share it sees on Meta: a top creative live since 8 July and five new ones since 8 November. In the US, Apple Ads runs on your own name. Three promises, one first launch.
- In the ad
- A creator opens Don Toliver’s page on stats.fm, scrolls through the streams and the listening clock, and ends on “Check your ranking on stats.fm app”. The Portuguese cut asks “O maior ouvinte da Olivia Rodrigo é um HOMEM???” (“Olivia Rodrigo’s biggest listener is a man???”).
- The promise
- How you rank against every other fan of your favourite artist.
- Today it lands on
- The App Store, then the same tour, quiz and “Unlock everything” as everyone.
- In the rebuild
- The quiz still finds their #1 artist. Pro then opens on that artist: “Count every Rouzi stream, since day one.”
- In the ad
- His top artists, then the band’s page: 67,118× streamed, 271,633 minutes, first streamed on 13 Dec 2018. “use the link below to see your top artists.”
- The promise
- The lifetime number: every hour you have given one artist.
- Today it lands on
- The same first launch. The quiz shows the past 6 months; the lifetime number the ad sold is never named again before the paywall.
- In the rebuild
- The payoff shows their own lifetime hours, locked, and Pro opens on it: “Every hour of Rouzi, since day one.”
- Today it lands on
- People who searched for you by name, often by the old one, get the same tour and paywall as a cold Meta install.
- In the rebuild
- Pro leads with the row these searchers know you for: their artist past #50, and since day one.
Adapty can pick the flow at first open from the campaign the install came from, through the attribution you already run. When a new creator video goes live, it gets its own Pro headline the same day, with no app release.
Ranked by what we would test first.
Tap any of them to open that screen on all three phones.
Five ideas, one Pro screen per artist.
Every first launch ends on the artist it found
Each ad’s Pro screen is its own A/B test against today’s “Unlock everything”, judged on revenue per install.
Put the #1 artist in the Pro headline
Your quiz already knows it. One variable in the headline and a chip under it, built in Flow Builder and live without an app release.
One Pro screen per ad
The ranking ad, the 400-hours ad and brand search each get their own headline and first row, picked at first open from the campaign.
Judge each ad on revenue, not installs
Adapty reports purchases and revenue per install for each campaign, so Meta spend follows the creator videos that pay.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for stats.fm. Screens, copy, artist bubbles, tour slides and the Pro paywall come from the stats.fm iOS app as recorded on 13 November 2026 (EU storefront, €6.99, €9.99 and €14.99). The rating (4.6 from 48K ratings) and “15M+ users worldwide” come from the US App Store listing, read the same day; its purchase list shows Plus and Pro tiers and no trial. Ad creatives, dates and the Apple Ads share of voice are as AppMagic sees them. “€3.00 a year more” is €9.99 − €6.99; €0.83 a month is your own figure for €9.99 ÷ 12. The listening numbers on the phones are from the account used for the recording.
