Growth Audit · October 2026

Solid Starts

Five ideas to unlock more revenue from the traffic you already have.

Prepared by Adapty · based on your live iOS flow and your App Store listing
30,000+apps run subscriptions
on Adapty
5ideas, each rebuilt
as a working screen
0design changes
to your art direction
Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We went through Solid Starts the way a new parent does, then rebuilt the parts we think leave money on the table.

Adapty powers subscriptions for 30,000+ apps, so we see what actually moves conversion and revenue across the market, not inside one app. We pointed that at Solid Starts: installed it, answered every question about a six-month-old called Lana, read your App Store listing and your pricing page, and looked for gaps between what you already have and what you show people.

What follows is five ideas, not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.

We did not redesign your app

Every screen in the prototype is yours: your speech bubbles, the blue help cards, the date wheel, the cream selected state, your loader ring and your plan cards. Only the order changed, plus a few things you already own but do not show at the right moment.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us and we will go deeper on the rest rather than repeat it.

The five ideas

Ranked by what we would test first.

Each one links straight to the screen in the prototype.

Potential outcome

Run together, these five work on the same funnel at three points: what a new parent sees first, what the paywall says to them, and what happens when they say no.

+25%CR to purchase
+30%ARPU
QR code for the prototypeOr open it on your phoneScan to try the flow in your hand.
Impact ranges are Adapty's expected effect from teardowns and A/B tests across subscription apps — not measured lift for Solid Starts. Every price, rating, quote and feature line here and in the prototype comes from Solid Starts’ own App Store listing, website, pricing page and in-app screens.
9:41

Welcome to
Solid Starts!

The Strategist, The New York Times
Where do you need the most help?
What is your baby’s name?

We’ll keep this private and only use your baby’s name to personalize your experience.

When is your baby’s birth date?

We will use this information to give age-appropriate recommendations.

What method of introducing solid foods appeals to you?

Is this correct?

Add a bit more for even better
recommendations.

Let us guide you

0%

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Jump to any screen — answers already filled in.

QR code for this prototypeOpen it on your phoneScan to try the flow in your hand.