Mozart AI
published by Scate AI
Hey Scate AI team, here are four ideas for your Mozart paywall, each backed by data from 78,000+ paywalls.
of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We installed Mozart AI, went through onboarding to the paywall, closed it, and compared what we saw with the report.
Adapty powers subscriptions for 30,000+ apps, and every year we publish what their paywalls do in State of Paywalls. We held Mozart's onboarding paywall up against that data: the plans and which one is picked for you, the price framing, the close button, and what happens when someone says no.
What follows is four ideas, each tied to a number from the report and each rebuilt as a clickable screen. The prototype uses your design, not ours. Benchmarks are for all categories in the US, your largest App Store market; the report has no Music category.
We did not redesign your paywall
Every screen in the prototype is yours: the singer photo with the before-and-after avatar, the three plan cards, the magenta selection, the blue Continue button and your Welcome Bonus. Only what is picked, shown and asked changed.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us and we will go deeper on the rest rather than repeat it.
Your paywall against the report.
Your onboarding paywall, element by element, next to what the top paywalls in the report do.
| Element | Your paywall | Top paywalls (report) | Signal |
|---|---|---|---|
| Plans | Three cards: 1 Week €5.99, 1 Year €49.99, Lifetime €79.99 | 73% use cards; 62% show two plans, 20% three; 10% offer lifetime | Market default |
| Pre-selected plan | 1 Week, with the “Popular” badgeYour in-app PRO paywall pre-selects 1 Year | 67% pre-select annual (top 100); 43% annual vs 37% weekly in Adapty data | Mismatch→ Idea 1 |
| Annual price framing | €49.99, “€0.96 per week” and an “84% OFF!” badge | 62% show the full annual price, 4% per week; 41% use a “Save X%” badge | Market default |
| Free trial | None on any plan | 66% offer a trial; 83% of those put it on the button | Test opportunity→ Idea 2 |
| Headline | “Create, enjoy, and share” · 4 words | Typical headline is 5 words; 79% use 6 or fewer; 2% personalize | Market default |
| Social proof | None on the paywallYour “#1 AI Music App” laurels sit on the splash and welcome screens | 27% show social proof | Test opportunity→ Idea 3 |
| Reassurance near CTA | “Auto Renewable, Cancel Anytime ✓” above Continue | 61% have a cancel line; 68% of those say “cancel anytime” | Market default |
| CTA | “Continue →” | “Continue” is the 2nd most common CTA (23%) | Market default |
| Close button | Visible and tappable from the first frame | 90% of apps show it right away; 22% delay it, most often by 3–5 s (Adapty data) | Test opportunity→ Idea 4 |
| After close | A Welcome Bonus with free credits, then the app. No second paywall | Only 4% of apps show a second paywall after close (Adapty data) | Test opportunity→ Idea 2 |
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. Rows marked “Adapty data” come from paywalls running on Adapty.
Ranked by what we would test first.
Offer changes first, cosmetics last: in the report, changes to plans and trials win A/B tests more often than visual or copy changes. Each idea links straight to its screen in the prototype.
Open the onboarding paywall on 1 Year
The paywall every new user sees opens on 1 Week at €5.99. Your in-app PRO paywall already opens on 1 Year at €49.99. Same plans and prices, different starting point, on the screen that sees the most new users.
📊State of Paywalls 2026 · 90% of buyers keep a pre-selected weekly plan, 46% a pre-selected annual one, with no drop in conversion. See the screen 90% → 46%buyers who keep thepre-selected plan · report finding
Ask once more when they close
Tapping X goes straight to the Welcome Bonus and its free credits. Nobody hears about the annual plan again. Put one sheet in between: 1 Year with a 7-day free trial, then the bonus if they still say no.
📊State of Paywalls 2026 · only 4% of apps show a second paywall; it converts at 0.88× the first and beats it in 45% of apps. See the screen ARPU +10–15%Based on Adapty dataPut your 4.3 stars on the paywall
Mozart has 4.3 stars from 32K ratings on the US App Store, and the “#1 AI Music App” laurels open the app. Neither appears on the paywall, the screen where people decide.
📊State of Paywalls 2026 · only 27% of top paywalls show social proof. See the screen CR +10–30%Observed in winning A/B tests· State of Paywalls 2026
Hold the close button for 3 seconds
The X is live the moment the paywall appears, so a quick tap skips the plans before anyone has read them. A short ring that fills for 3 seconds keeps the paywall soft, it just asks for a look first.
📊State of Paywalls 2026 · half of the apps that delay the close button wait 3–5 seconds. See the screen CR +8–15%Observed in winning A/B tests· State of Paywalls 2026
All four work on the traffic you already pay for: which plan someone sees first, what convinces them, and what happens when they say no.
State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Or open it on your phoneScan to try the paywall in your hand.
