Your ads sell finals week. Your paywall sells a feature list.
Kaitlyn Chen studies for finals during the WNBA finals. “Stop highlighting. It’s not studying.” Then every install signs up, enters a birthday and lands on the same Q+ Unlimited: “7 days of limitless learning”. Here is a first launch that asks what each student is studying for, and answers it, in your design, at your prices.
We installed Quizlet, walked the first launch, then rebuilt the screens between sign-up and Q+ Unlimited.
Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For Quizlet we looked for the gap between what your ads promise and what a new student sees before they pay.
1Your design, not ours
Your #0C0C28 navy and its purple bands, the yellow Start free trial, the #4255FF buttons, the wheel from your birthday screen, the green check and lavender bar on the picked plan, the Best Value tag, your lightbulb, streak flame and podcast art. Only the order changes.
2Your prices, as published
44,99 € a year with a 7-day free trial, or 9,99 € a month, as your app shows on the EU store we recorded. 3,75 € a month is 44,99 € ÷ 12. No invented discount, no timer, no trial you don’t already sell.
3You may have tested some of this
We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.
Three promises running today. One paywall for all of them.
AppMagic sees Meta carrying about 80% of your creatives and YouTube the rest, with five new Meta creatives since 29 October. Every install they bring meets the same sign-up wall and the same Q+ Unlimited as an organic one.
- In the ad
- Her library of flashcard sets, “Set up your test”, a card on the brainstem, then Learn, Test, Match and Charms with Your Progress. It ends on Quizlet and Get started.
- The promise
- Stay on top of finals with Learn and practice tests, even with no time.
- Today it lands on
- Continue with Google, a birthday wheel, then “7 days of limitless learning”. Finals are never mentioned.
- In the rebuild
- Finals arrive pre-ticked, your wheel asks when, and Q+ Unlimited opens on “Walk into your finals ready.” with practice tests first.
- Today it lands on
- The same sign-up wall and the same Q+ Unlimited.
- In the rebuild
- “Keeping up with my classes” pre-ticked; Q+ opens on “Understand it. Don’t just highlight it.” with step-by-step solutions first.
- In the rebuild
- The same exam promise as the creator ad, so it shares the finals flow: date first, practice tests first.
Adapty can pick the flow at first open from the campaign the install came from, through the attribution you already run. Each new creative gets its own pre-ticked goal the same day, with no app release.
Ranked by what we would test first.
Tap any of them to open that screen on all three phones.
Five ideas, one Q+ Unlimited per goal.
Every student’s goal answered on the screen they pay on
Each goal’s Q+ Unlimited is its own A/B test against today’s, judged on revenue per install for that goal and that ad.
Fix the trial timeline
Print the reminder date where Choose your plan shows template code, and stop Terms and conditions covering the last step. A copy fix, no test needed.
One Q+ Unlimited, goal as the variable
Four goals, one paywall. The headline, the first feature and the dates change with the answers. Built in Flow Builder, live without an app release.
Judge each ad on trial starts, not installs
Adapty reports trial starts and revenue per install for the creator ad, the YouTube ad and App Store search, so spend follows the promise that pays.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for Quizlet. Screens, copy, the five Q+ Unlimited features and the plan sheet come from the Quizlet iOS app as recorded on 11 November 2026 (EU storefront: 44,99 € a year with a 7-day free trial, 9,99 € a month); the sign-up, Google sign-in and birthday screens come from earlier captures of the same flow. 4.8 from 1.1M ratings, 60M+ users, “2 in 3 high schoolers and 1 in 2 college students”, 87% building a study habit (Quizlet Survey, May 2026) and the Jellyfish654 review come from the US App Store listing. Ads and their dates are as seen by AppMagic. 3,75 € a month is 44,99 € ÷ 12. Trial dates are counted from the day you open this page: the reminder two days before the trial ends, as Q+ Unlimited promises.
