PMcardio
by Powerful MedicalHey Powerful Medical team, here are four ideas for the PMcardio paywall, each backed by data from 78,000+ paywalls.
of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We signed up for PMcardio as a new clinician, scrolled the Pro Plan paywall to the bottom, tapped its X, and read it against the report.
Adapty powers subscriptions for 30,000+ apps, and State of Paywalls 2026 is what that data says about 78,000+ paywalls. We went through onboarding, read every section of your Pro Plan paywall, opened the App Store sheet, then closed the paywall to see what happens next. Then we compared each element with what top apps do and with what wins in A/B tests.
Your paywall already carries more proof than most: 5,000+ professionals, named emergency physicians and ten certification marks. The four ideas are about when people see that proof, and about what happens after they say no.
We did not redesign your app
Every screen in the prototype is yours: the Pro Plan mark, the ECG illustrations, ECGxplain and LVsense, the testimonials, the FAQ, the certification panel, your two plan cards and your blue Continue. Only what the screen says, and when, changed.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If you have already run one of these, tell us and we will go deeper on the rest.
Benchmarks are for all categories in the US, your largest App Store market. The report has no Medical category, so we use the all-category numbers rather than borrow a neighbour’s.
Your paywall against the report.
| Element | Your paywall | Top paywalls (report) | Signal |
|---|---|---|---|
| Plans | Two cards: Yearly and Monthly | 62% show two plans; 73% use cards | Market default |
| Pre-selected plan | Yearly | 67% pre-select annual (43% in Adapty’s platform data) | Market default |
| Annual price framing | 150,00 € a year and 0,41 €/day, under a “Save RSD30” badge: the 30 € saving carries the Serbian dinar code | 62% show the full annual price; 41% add a “Save X%” badge Fixed in the prototype: “Save 17%” | Mismatch |
| Free trial | None on the paywall; the Free Plan gives 5 ECG analyses a month | 66% offer a trial. Adapty data: trial changes increase LTV in 60% of A/B tests | Test opportunity |
| Headline | “Unlock PMcardio Pro Features For Just 0,41 €/day”, the same for everyone, after onboarding asked for an occupation and a goal | 79% use six words or fewer; only 2% use what the app knows about the user → Idea 3 | Test opportunity |
| Social proof | 5,000+ professionals, testimonials and ten certification marks, all below the first screen. Your 4.5 App Store rating isn’t on the paywall | 27% use social proof → Idea 2 | Test opportunity |
| CTA and reassurance | “Continue”, nothing under it; how to cancel is in the FAQ | “Continue” is the second most common CTA (23%); 37% of paywalls without a trial put reassurance near it → Idea 2 | Market default |
| Close button | X at the top left, live the moment the paywall opens | Adapty data: 22% of apps delay it; 3–5 seconds is the most common delay → Idea 4 | Test opportunity |
| After close | A notifications prompt, then the home screen. No second offer | Adapty data: only 4% of apps show a second paywall after close; it converts at 0.88× the main one → Idea 1 | Test opportunity |
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. Rows marked “Adapty data” come from the report’s platform data instead.
Ranked by what we would test first.
The offer comes first: in the report, offer changes win more A/B tests than visual or copy changes. Each idea opens the screen in the prototype.
Three ideas work on the first look at the paywall, the moment the report finds converts almost 4× better than any later one. The fourth catches the people who still say no.
Paywalls
2026
State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Or open it on your phoneScan to try the paywall in your hand.
