Your ads promise “not maybe”. The first launch never asks where they’re going.
Your YouTube ads show someone missing a bus, a kid late for class, friends meeting up. Every install then gets the same “Know where your line is, right now!” before Moovit has asked a single question, and Monthly sits behind “View all plans”. Here is a first launch that asks one thing and answers it with Moovit+, in your design, at your prices.
We installed Moovit, walked the first launch, then rebuilt the screens between Get started and Moovit+.
Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For Moovit we looked for the gap between what your ads promise and what a new rider is shown.
1Your design, not ours
Your #141416 dark, the blue #348AF5 pills, the Moovit+ magenta #B13AB4, the purple live map with the bus and its orange signal, the yellow “Save 50%” tag, your radio plan cards, your icon rows and the smiling pin. Only the order changes.
2Your prices, as published
Yearly 17,99 € with a 7-day free trial, or Monthly 2,99 €, exactly as your paywall shows them on the Serbian store. 17,99 € is half of twelve months at 2,99 €, so “Save 50%” stays. No invented discount, no timer, and no Singles’ Day price on the main screen.
3You may have tested some of this
We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.
Six ads, three promises. One first launch for all of them.
AppMagic sees YouTube as 99% of what Moovit runs, with five new creatives since 31 October. We read the top six. Each sells a different trip, and every one of them lands on the same screens and the same Moovit+ headline.
Adapty can pick the flow at first open from the campaign the install came from, through the attribution you already run. When you add a new creative, it gets its own first screens the same day, with no app release.
Ranked by what we would test first.
Tap any of them to open that screen on all three phones.
Five ideas, one Moovit+ screen per trip.
Every rider’s trip answered on the screen they pay on
The biggest single ranges among the five: the trip-led headline, and both plans on one screen. Each trip’s Moovit+ screen is its own A/B test against today’s two screens, judged on revenue per install.
One Moovit+ screen, Close straight to Home
Both plans visible, yearly trial pre-selected, notifications asked after it. Built in Flow Builder, live without an app release.
Ask the trip, lead with it
One question in your row style. The headline, the chip and the order of the Moovit+ benefits change with the answer.
Judge each campaign on revenue, not installs
Adapty reports trial starts and revenue per install for each answer and each YouTube campaign, so spend follows the trip that pays.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for Moovit. Screens, copy, the live map, the plan cards and the prices (Yearly 17,99 € with a 7-day free trial, Monthly 2,99 €) come from the Moovit iOS app as recorded on 11 November 2026 on the Serbian App Store. 4.7 from 3.2K ratings and the quoted review (rasterman.vector, 29 September 2020) come from the Serbian App Store listing; 865 million users in 3,200+ cities and the Moovit+ features (AI Search, Best For You, Smart Weather, Tight Transfer Alerts) from the listing and its release notes. The ads and their frames are from YouTube, with dates as seen by AppMagic. “Save 50%” is 17,99 € against 12 × 2,99 € = 35,88 €; the trial end date is today plus seven days, as your own billing line states.
