Mimo
Hey Mimo team, here are four ideas for your paywall, each backed by data from 78,000+ paywalls.
of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We went through Mimo as a new learner, up to the paywall and what happens when you close it.
Adapty powers subscriptions for 30,000+ apps, and this year we published what 78,000+ of their paywalls tell us in State of Paywalls 2026. We went through your onboarding, reached the Pro paywall, closed it to see your offer, and read your App Store listing. Then we compared what we saw with the report.
You'll find four ideas below, not fifteen. Each one is a test you can run, each comes with a number from the report, and each is built into a clickable rebuild of your paywall. Benchmarks are for Education apps in the US, your largest App Store market.
We did not redesign your paywall
The prototype keeps your navy, your gold “pro”, your violet trial timeline, your plan cards and your robot. It changes what the cards and the headline say, and puts proof you already have where the decision happens.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If you've already run one of these, let us know and we'll dig deeper into the others.
Your paywall against the report.
Most of it already matches what top paywalls do. The trial timeline is something only a quarter of them show. The gaps are in what the cards say and what you leave out.
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. The close-button and second-paywall rows use Adapty data.
Ranked by what we would test first.
Offer changes come before cosmetic ones, because that is what wins most often in the report. Each idea links straight to its screen in the prototype.
Name the yearly plan and show its price
Your cards read “Free Trial · €0.00” and “Welcome Offer · 4,99 €”. Neither one says yearly, and the 74,99 € a year only shows up in the small print under the button. Call the first card Yearly, put 74,99 € and 6,24 € a month on it, and keep the 7 free days as its badge.
📊 State of Paywalls 2026“Trial on annual, emphasized” lifted conversion in winning tests; 62% of top paywalls show the annual price. See the screen CR +15–30%Observed in winningA/B tests
Put your 4.8 stars on the paywall
Mimo has a 4.8 from 110K ratings in the US App Store, and your listing quotes The New York Times. The paywall shows none of it. The only proof in the flow is a testimonial on the screen before the paywall.
📊 State of Paywalls 2026Only 27% of top paywalls show social proof. On the paywall, it lifted conversion in winning tests. See the screen CR +10–30%Observed in winningA/B tests
Use their onboarding answers in the headline
Onboarding asks why they’re learning, which path they want (Front-End, Full-Stack…) and how long they’ll practice each day. Then the paywall says “The first week of Pro are on us” to everyone, with a small slip in the grammar. Try naming their path and their daily minutes instead: “Your Front-End path is ready · 10 min a day”.
📊 State of Paywalls 2026Only 2% of top paywalls use what the app knows about the user. See the screen CR +8–17%Observed in winningA/B tests
Show the saving on your offer, not a code
Very few apps have a second offer, and you do. But it shows a code, WELCOME25OFF, which reads like 25% off and looks like something you have to type. The price it gives is 59,99 € a year against 74,99 €, which is 20% less. Say that in plain words: “20% off Pro, 59,99 € a year instead of 74,99 €”.
📊 State of Paywalls 2026Only 4% of apps show a second paywall on close. It beats the main paywall in 45% of apps. See the screen Beats main in 45% of appsState of Paywalls 2026finding, no lift range
All four make the paywall say what it already knows: which plan this is, what it costs, what other learners think, what this person told you, and what the offer actually saves. None of them changes your prices.
State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Open it on your phoneScan to try the paywall in your hand.
