Liggo
Hey Liggo team, here are four ideas for your paywall, each backed by data from 78,000+ paywalls.
State of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We went through Liggo the way a new user does, up to the paywall and past it, and compared what we saw with the report.
Adapty powers subscriptions for 30,000+ apps, and State of Paywalls 2026 is what that looks like across 78,000+ paywalls. We answered your quiz, landed on your paywall, tapped both plans, closed it, and read your App Store listing.
What follows is four ideas, each one an A/B test, each one built into a clickable copy of your paywall. Benchmarks are for Lifestyle apps in LATAM, your biggest market. The report covers the App Store only and most of your installs come from Google Play, so we compare how your paywall is set up, not its conversion numbers.
We did not redesign your paywall
Every screen in the prototype is yours: your indigo button, your plan cards and SAVE 90% tag, your emoji feature list, your laurel ratings and Francisco’s review. What changed is what it leads with, who it speaks to, and what happens on X.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us and we will go deeper on the rest.
Your paywall against the report.
| Element | Your paywall | Top paywalls (report) | Signal |
|---|---|---|---|
| Plans | Two cards: Annual and Weekly | 62% show two plans; 73% use cards | Market default |
| Pre-selected plan | Weekly, which carries the free trial | 78% of paywalls with a trial pre-select annual | Mismatch→ Idea 1 |
| Reassurance near the CTA | No payment due todaystays on when Annual is picked, and Annual has no trial | 74% of trial paywalls have a reassurance line, and it matches the plan | Mismatch→ Idea 1 |
| CTA | Get startedon Weekly; Claim offeron Annual at full price | 83% of trial paywalls name the trial on the button | Test opportunity→ Idea 1 |
| Free trial | 3 days, Weekly only. A reminder screen before the paywall promises a heads-up | 66% offer a trial; in Lifestyle 92% of trial starts are 1–3 days | Market default |
| Annual price | 39,99 €/year with a SAVE 90% tag | 62% show the full annual price; 41% a “Save X%” badge; 4% break it down by week | Market default→ Idea 2 |
| Social proof | 4.9 stars, 300K+ users and a review, shown only after tapping Annual | 27% show social proof | Test opportunity→ Idea 3 |
| Headline | Try Liggo FREE for 3 days, the same for everyone, although the quiz knows their app and their struggle | 79% use 6 words or fewer; only 2% use what the app knows about the user | Test opportunity→ Idea 4 |
| Close button and after | X visible at once; closing lands on the home screen | 90% of apps show the close button at once; only 4% show a second paywall after close | Test opportunity→ Idea 2 |
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. The trial-length, close-button and second-paywall shares come from Adapty platform data in the same report.
Ranked by what we would test first.
Offer changes come first: in the report, changes to trials, plans and localization win more A/B tests than visual or copy changes. Each idea links straight to the screen in the prototype.
Put the trial on Annual and pre-select it
Today Weekly is pre-selected with the 3 free days. Annual at 39,99 € has no trial, yet the screen still says “No payment due today” and the button reads “Claim offer”. Test Annual first, with the same 3 free days. Weekly brings 76% of subscription revenue in LATAM (State of Paywalls 2026), so this is a test, not a switch.
📊State of Paywalls 2026 · Annual pre-selected with the trial on it lifted ARPU 25–40% in winning tests. See the screen ARPU +25–40%Observed in winningA/B tests
Give them a second chance when they close
Tapping X today goes straight to the home screen, where Bold is locked. Show one sheet first: your own annual plan, framed as 0,77 € a week. No new discount and no new price, just your 39,99 € divided by 52.
📊State of Paywalls 2026 · Only 4% of apps show a second paywall after close; it beats the main one in 45% of apps. See the screen ARPU +10–15%Based on Adapty dataShow your 4.9 and 300K+ to everyone
Your stars, your 300K+ users and Francisco’s review only appear after someone taps Annual. With Weekly pre-selected, most people never see them. Put them on the default view, above the features.
📊State of Paywalls 2026 · Only 27% of top paywalls show social proof; in winning tests it lifted conversion 10–30%. See the screen CR +10–30%Observed in winningA/B tests
Use their quiz answers in the headline
Your onboarding asks which app they chat on and what they struggle with. The paywall then says “Try Liggo FREE for 3 days” to everyone. Say it back to them instead: “Know what to say on Tinder”.
📊State of Paywalls 2026 · Only 2% of top paywalls use quiz answers; onboarding personalization lifted conversion 8–17%. See the screen CR +8–17%Observed in winningA/B tests
All four keep your screen and change what it does: the plan it leads with, the proof it shows, the words it uses, and what happens when someone taps X.
State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Or open it on your phoneScan to try the paywall in your hand.