Every new lifter gets a rank and a date. The paywall forgets both.
A new lifter logs their best lift, gets BRONZE II, and Jymbo says “We predict you can reach GOLD by May 7”. Then come a rating ask, three trial screens and “7 Days for Free”, the same for every rank. Here is a first launch where Pro opens on the rank and the date, in your design, at your prices.
We walked Liftoff’s first launch, then rebuilt the screens between the first rank and Pro.
Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For Liftoff we looked for what the app already knows about a new lifter and never shows them at the moment they decide.
1Your design, not ours
Your #0F0818, Jymbo, the blue #5AB7FC buttons with their pressed edge, the outlined speech bubbles, the rank pyramid and rank cards, the weight and rep rulers, and the purple-to-teal Pro screen with its white button. Only the order changes.
2Your prices, as published
$79.99 a year after a 7-day free trial, shown as $6.66 a month on your paywall and confirmed on Apple’s purchase sheet. One plan, as today. No invented discount, no timer.
3You may have tested some of this
We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.
Two promises on Meta, one search on Apple. All three land on the same first launch.
AppMagic puts all of your measured ad reach on Meta: one creative running since May, and five new ones on 10 November. On Apple Ads you hold 86% of the US share of voice on “ranked gym workouts”. Each install meets the same welcome, the same seven questions and the same “7 Days for Free”.
- In the ad
- A lifter answers a comment, types 20 lbs × 1 into Liftoff and gets WOOD I, then shows his own Titan and Diamond lifts.
- The promise
- Type one lift, get your rank in seconds.
- Today it lands on
- Three Jymbo screens, the pyramid and seven questions before the first rank. Then “7 Days for Free”, the same as everyone.
- In the rebuild
- Jymbo opens on the ad’s question, Shoulder Press is already picked, and Pro opens on the next rank and the date.
- In the ad
- A bench press, then your own prediction screen: “We predict you can reach TITAN by Dec 15”. It ends on “Reach your dream body. One rank up at a time.”
- The promise
- A target, and the date you hit it.
- Today it lands on
- The prediction is there, near the end. Then a rating ask, three trial screens and a paywall that never mentions it.
- In the rebuild
- Pro’s headline is the prediction: “Reach GOLD by” the date Liftoff just gave them, with both rank cards side by side.
- The search
- Someone looking for a ranking app by its own words. They already know what Liftoff does.
- Today it lands on
- The same first launch and the same “7 Days for Free”.
- In the rebuild
- The search shows on Get your first rank, and Pro opens on the next rank instead of on a free week.
Adapty can pick the flow at first open from the campaign the install came from, through the attribution you already run. When the next creative ships, it gets its own first screen the same day, with no app release.
Ranked by what we would test first.
Tap any of them to open that screen on all three phones.
Five ideas, one first launch per ad.
Every lifter meets Pro on the rank they just got
Ranges are per test and do not add up. Each one runs against today’s paywall, judged on trials that turn into paid years.
Carry the rank and the date into Pro
Your app already computes both. One paywall template, two variables. Built in Flow Builder, live without an app release.
One first screen per ad
The “what’s my rank?” install starts on its lift, the “you need a target” install on its target, the Apple Ads search on the ranks it typed.
Judge each ad on paid years, not installs
Adapty reports trial starts, conversions and revenue per install for each Meta creative and for Apple Ads, so spend follows the flow that pays.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for Liftoff. Screens, copy, rank cards and their descriptions come from a capture of the Liftoff iOS onboarding (US storefront, early 2025): the 7-day free trial, $79.99 a year and $6.66 a month are from your paywall, and Apple’s purchase sheet in the same capture reads “1-week free trial, $79.99 per year”. $6.66 is $79.99 ÷ 12 as your paywall shows it. 4.8 from 102K ratings, 4M+ lifters and 600+ exercises come from the US App Store listing, read on 13 November 2026; the HarshCoolio review is the one on your rating screen. Ads are Meta creatives as AppMagic sees them, with their start dates; Apple Ads terms and share of voice are AppMagic’s US reading for 13 October to 13 November 2026. Day 5 on the trial timeline is your own reminder, two days before a 7-day trial ends. In the prototype, ranks and dates come from a stand-in formula; your rank model and the prediction built on 90,000+ lifters replace it.
