Growth Audit· Howbout
Growth Audit· Howbout
Five ideas to unlock more revenue from the traffic you already have.
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
Adapty powers subscriptions for 30,000+ apps, so we get to see what actually moves conversion and ARPU across the market rather than inside one app. We pointed that at Howbout: installed it, went through every screen up to the friend invite, read your App Store listing and its in-app purchase list, and looked for gaps between what you already have and what you currently show people.
What follows is five ideas — not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.
Every screen in the prototype is yours — the black canvas, the pink-to-orange buttons, the emoji rows, the birthday wheel, your colour categories and the gold Howbout+ paywall. Only the order changed, plus a few things you already own but do not show at the right moment. This is not a design pitch.
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us — we will go deeper on the rest rather than repeat it.
Each one links straight to the screen in the prototype.
Run together, these five move the same funnel at three points — what the flow gives back before the price, what the paywall says, and what happens when someone says no.
Or open it on your phoneScan to try the flow in your hand.
We’ll build your calendar around it.
This will help friends see when you’re busy.
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So that your friends never forget it.
iYour age is always kept private.
Add your friend group 👯
Color-code your events to make your calendar prettier, clearer and more you.
Pick a plan. Pay nothing during your free trial.
“My calendar finally matches my vibe! It’s the first calendar I actually enjoy looking at”Abby, subscriber
No trial, no commitment. Cancel anytime.
| Free | Howbout+ | |
|---|---|---|
| 🏷️Categories | 5 | Unlimited |
| 🎨Colours | A few | 30+ |
| 🌈Calendar themes | ||
| 📱Week view widget | ||
| ⏳Countdown widgets | 1 | Unlimited |
| 🗓️Multi-add | ||
| 📸Scan-to-plan |
You’ll need to get at least 1 friend to join to unlock the app
Jump to any screen — answers already filled in.
Open it on your phoneScan to try the flow in your hand.