Growth Audit · October 2026

Gratitude Plus

Five ideas to unlock more revenue from the traffic you already have.

Prepared by Adapty · based on your live iOS flow and your App Store listing
30,000+apps run subscriptions
on Adapty
5ideas, each rebuilt
as a working screen
0design changes
to your art direction
Built in Adapty Flow Builder

Millions of dollars in subscription revenue pass through Flow Builder every month.

Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.

What this is

We went through Gratitude Plus the way a new user does, then rebuilt the parts we think are leaving money on the table.

Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion and revenue across the market, not inside one app. We pointed that at Gratitude Plus: installed it, walked the whole first session from the intro to the paywall, read your App Store listing, and looked for gaps between what you already have and what you show people.

What follows is five ideas, not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.

We did not redesign your app

Every screen in the prototype is yours: the cream page, the serif headlines, the pink option cards, the time wheel, your chart, your plan cards and your Free vs Premium table. Only the order changed, plus a few things you already collect but never show back.

You may have tested some of this

We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us and we will go deeper on the rest rather than repeat it.

The five ideas

Ranked by what we would test first.

Each one links straight to the screen in the prototype.

Potential outcome

Run together, these five shorten the road to the price, make it about the person reading it, and give a second chance to people who say no to a year.

+25%CR to purchase
+30%ARPU
QR code for the prototypeOpen it on your phoneScan to try the flow in your hand.
Impact ranges are Adapty's expected effect from teardowns and A/B tests across subscription apps — not measured lift for Gratitude Plus. Every price, rating, quote and feature line here and in the prototype comes from Gratitude Plus's own App Store listing, website and in-app screens.
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Gratitude Plus

Discover grateful moments

Reflect on the daily moments of your life.

Share what you're grateful for

A simple way to lift your mood and bring you closer to the people who matter.

Feel happier and deepen your relationships

Grow closer with your partner, family, and friends.

Gratitude Plus

What brings you to
Gratitude Plus?

We'll personalize recommendations based on your goals. Choose up to two.

Gratitude Plus

What's your experience
with gratitude?

We'll tailor your experience to where you're starting from.

Gratitude Plus

Who would you like
to share with?

You can keep this small and private. You can always change this later.

Join with invite code

Gratitude Plus

Get a Daily Reminder

Building a habit is important. Set a morning or nightly gratitude reminder so you don't forget.

Gratitude Plus
0%

Getting your gratitude
journey ready

Almost ready…

—
—
—
—
“
★★★★★

—

—
Gratitude Plus

Your happiness improves
with a consistent practice

As featured in The New York Times and TechCrunch

Choose your plan
Remind me before my trial ends
850K+Grateful people
4.9 stars★★★★★
Made in USA 🇺🇸
★★★★★

The best part is that it changes your mindset before you even post. Reading my friends' gratitudes helps me find something good in my own day.

- Maddie
★★★★★

I love opening the app and seeing what made my friends smile that day. It reminds me how much good is already happening around me.

- Devin

Gratitude Plus

Not ready for a year?
Go month to month.

MonthlyNo trial · cancel anytime$10.99per month
Gratitude Plus
Gratitude Plus

We've helped
1M+ people

feel happier and healthier

“
★★★★★

Incredible and being able to share it with my partner is amazing!!

WWill K
“
★★★★★

I love Gratitude Plus. It gives me the opportunity to journal without feeling overwhelmed. I really love being able to see other people's entries too!

JJulia C
Gratitude Plus

Your happiness

improves with a consistent practice

The more consistently you practice,
the more benefits you'll notice.

Gratitude Plus

How old are you?

We only use this to personalize your experience

Feel happier and closer
with Gratitude Circles

Private spaces to share meaningful moments with your partner, family, or friends.

Family Circle
Jack
Grateful for our Friday movie nights 🍿
Jill
Grateful for Jack's laugh—it's contagious 😂

Gratitude Plus is free to use but…

We'd love you to try
the full experience for 7 days for free!

Unlock unlimited gratitudes and other premium features

We'll remind you 2 days before your trial ends

1

Easy to cancel, no penalties or fees

App Store
Gratitude Plus – Journal
Subscription

No commitment. Cancel anytime in Settings > Apple Account at least a day before each renewal date. Plan automatically renews until canceled.

You're all set.

Your purchase was successful.

Sign Up
Gratitude Plus

How did you hear
about Gratitude Plus?

Name your Circle

Have an invite code? Join Circle

Select Photo

Add a profile picture

Your Circle will feel more personal with a face to your name.

Get a Daily Reminder

“Gratitude Plus” Would Like to Send You Notifications

Notifications may include alerts, sounds, and icon badges. These can be configured in Settings.

Gratitude Plus

Allow “Gratitude Plus” to track your activity across other companies' apps and websites?

This allows us to measure what's working and improve the features you love. Your privacy is protected—we never share your data.

Gratitude is simple!
Tap one thing you're
grateful for.

Just a few minutes of gratitude can improve mood and lower stress.

Gratitude Plus

Almost done! Create an account.

Have an account? Log In

Have an organization code?

🔒 Your information is 100% private. We don't sell your personal information. By using Gratitude Plus, you agree to our Terms and Privacy.

Jump to any screen — answers already filled in.

QR code for this prototypeOpen it on your phoneScan to try the flow in your hand.