Grammarly
Five ideas to unlock more revenue from the traffic you already have.
on Adapty
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We installed the Grammarly Keyboard the way a new user does, then rebuilt the parts we think are leaving money on the table.
Adapty powers subscriptions for 30,000+ apps, so we get to see what actually moves conversion and ARPU across the market rather than inside one app. We pointed that at Grammarly: installed the iPhone app, went through every screen up to the installed keyboard, read your App Store listing and your plans page, and looked for gaps between what you already have and what you currently show people.
What follows is five ideas — not fifteen. Each one is a hypothesis you can A/B test, and each one is built into a clickable prototype so you can see it rather than imagine it. The prototype uses your design, not ours.
We did not redesign your app
Every screen in the prototype is yours — your G mark, your lavender keyboard cards, your dot pager, your green Next bar, your yellow Premium pill, your before-and-after cards and your yellow plan button. Only the order changed, plus a few things you already own but do not show at the right moment. This is not a design pitch.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us — we will go deeper on the rest rather than repeat it.
Ranked by what we would test first.
Each one links straight to the screen in the prototype.
Run together, these five move the same funnel at three points — what stands in front of the price, what the paywall says, and what happens when someone says no.
Or open it on your phoneScan to try the flow in your hand.