Health & Fitness
Five ideas to unlock more revenue from the traffic you already have, built as one onboarding that serves fitness and wellness users alike.
on Adapty
as a working screen
and wellness users
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We took what the market data says about Health & Fitness apps and built it as a flow you can click through.
Adapty powers subscriptions for 30,000+ apps, so we see what moves conversion and revenue across a whole category, not inside one app. Three things stand out for Health & Fitness this year:
of category revenue comes from yearly plans. It is the only category where yearly dominates, and its share is still growing.
of trials turn into paid subscriptions. That is the highest of any category, and trials raise yearly LTV here.
more revenue per user from higher-priced yearly plans than from cheap ones.
Typical prices in Health & Fitness
Global medians from State of In-App Subscriptions 2026, next to the prices this prototype uses.
What follows is five ideas — not fifteen. Each one is a hypothesis you can A/B test, and each one is built into the prototype so you can see it rather than imagine it.
This is a template, not a redesign
The screens use neutral colours, stock photography and typical category prices on purpose. When we rebuild it for your app, it goes into your colours, your type, your photos, your own prices and your own rating. Only the order of screens is ours.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us — we will go deeper on the rest rather than repeat it.
Ranked by what we would test first.
Each one links straight to the screen in the prototype.
Run together, these five move the same funnel at three points — what people are asked, what the paywall says back, and what happens when they say no.
Put in your own numbers.
Low end: revenue per install up 10%, roughly one idea landing at the bottom of its range. High end: up 30%, all five together at the top of the combined outcome. Expected effect from Adapty data, not a forecast for your app. Nothing you type leaves this page.
Or open it on your phoneScan to try the flow in your hand.Want recommendations and a build for your app?
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Impact ranges are Adapty's expected effect from teardowns and A/B tests across subscription apps — not measured lift for any one app. Category figures come from Adapty's State of In-App Subscriptions 2026.
Prices in the prototype are typical category price points: $12.99 monthly is the global median monthly price in that report, $39.99 sits by the $38.42 median yearly price, and $59.99 is a higher-priced yearly plan. The rating on the paywall is a placeholder for your own. Photos from Unsplash.