Growth audit · November 2026 · Prepared by Adapty

Every install builds a real training plan. The paywall never names it.

A new athlete answers 25 setup steps, from What do you want to train? to Training Availability, and enduco builds the plan: a goal, phases, dates. Then Check it out opens the same Unlock your personalized training plan. for everyone, after a sign-up wall and a notifications prompt. Here is a first launch that sells the plan they just built, in your design, at your prices.

★ 4.5from 517 ratings on the German App Store
14 daysfree on every new membership, as enduco.app says
25setup steps before the paywall: 8 for the profile, 17 for the plan
0words on the paywall about the plan they just built
What this is

We installed enduco, built a plan, then rebuilt the screens between the plan and the price.

Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For enduco we looked for the gap between what the app already knows about a new athlete and what the paywall says to them.

Your first launch today
1Individual Training plans, then Sign in with Apple and your terms, before a single question. Account moved after the trial.
2Your tracking explainer, right after. Good, kept early.
325 setup steps: profile, sport, partner, goal, weeks, availability. All kept, and now read back.
4Allow Notifications?, then Your training plan is ready, then Check it out opens the paywall.

1Your design, not ours

Your black and #161618 sheets, the white Next and Get Started buttons, the orange #FF4000 Best Deal border, the green progress ring and availability sliders, your number pad, your photography and your five training partners. Only the order and the words change.

2Your prices, as published

PRO at 126,09 € a year or 14,99 € a month, PRO+ at 179,99 € or 21,99 €, with 2 weeks free, as on your paywall and enduco.app. 126,09 € is 30% below twelve months at 14,99 € (179,88 €), your own Save 30%. No invented discount, no timer.

3You may have tested some of this

We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.

Your ads on Meta

Three promises, one first launch. None of them running today.

The Meta Ad Library shows enduco video ads from 14 November 2025 to 23 February 2026, all in German, sending installs to the App Store and Google Play. Each ad sells a different promise. Every install meets the same welcome screen, the same sign-up wall and the same paywall.

Adapty can pick the flow at first open from the campaign the install came from, through the attribution you already run. When the next Meta flight starts, each promise gets its own first screens the same day, with no app release.

The five ideas

Ranked by what we would test first.

Tap any of them to open that screen on all three phones.

Potential outcome

Five ideas, one paywall per plan.

Run together

Every athlete pays on the plan they just built

+20%trial starts
+15%ARPU

A conservative read of the five ranges above, not their sum. Each idea is its own A/B test against today's flow, judged on revenue per install.

Do this week

Name the plan on the paywall

One headline and one chip that read the sport, the race, the weeks and the end date. Built in Flow Builder, live without an app release.

Then

Move the account and notifications past the trial

Same sheets, new order. Your app keeps making the system calls; the flow only decides when.

And measure

Judge each ad on revenue, not installs

Adapty reports trial starts, conversions and revenue per install by campaign, so the next Meta flight funds the promise that pays.

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Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for enduco. Screens, copy, photography, training partners and prices come from the enduco iOS app as recorded on 13 November 2026 (German storefront: PRO 126,09 € a year or 14,99 € a month, PRO+ 179,99 € or 21,99 €, 2 weeks free trial). 14 days free, Save 30% and the André Greipel quote come from enduco.app. 4.5 from 517 ratings and the Featured story “5 ways Enduco helps you hit your fitness goals” come from the German App Store listing. The ads, their copy and dates are from the Meta Ad Library (enduco page, inactive since 23 February 2026). Save 30% is 126,09 € against 12 × 14,99 € = 179,88 €; Save 32% is 179,99 € against 12 × 21,99 € = 263,88 €. Plan end dates are today plus the weeks chosen, the way the app computes them; max heart rate is 220 minus age, which matches the 186 bpm the app showed for age 34.

Prototype · one paywall per plan

Three athletes. Three plans on the paywall.

A runner from your training-partner ad, a cyclist from your “deine Zeit” ad and a triathlete from the App Store. Same screens, same prices. Tap the steps, or tap inside any phone: type a weight, pick a sport, drag a day, choose a plan, close it.

QR code to this prototype

Try it on your phone

Scan to open the three flows in your hand. Every screen is buildable in Adapty Flow Builder and testable against today’s.

Book a demo