Your quiz learns their goal. Your paywall never says it.
A new learner tells BeeSpeaker their level, that they want English for Traveling, and that Food and restaurant and Getting around city matter most. Then come two sign-up screens, and a paywall that reads “Overcome the speaking barrier!” for everyone. Here is a first launch that answers each goal on the screen they pay on, in your design, at your prices.
We walked BeeSpeaker’s first launch, then rebuilt the screens between your quiz and your price.
Adapty powers subscriptions for 30,000+ apps, so we see what moves purchases across the market. Nearly 500 apps build their paywalls and onboarding in Adapty Flow Builder, and millions of dollars in subscription revenue pass through it every month. For BeeSpeaker we looked for the gap between what the app already knows about a new learner and what it shows them when they decide.
1Your design, not ours
Your yellow #F5B44E and navy #1F415F, the bee, your honey-jar level icons, the radio rows with emoji, the big study-time boxes with 8:00 to 20:00 presets, the yellow paywall top with the pink POPULAR card, the mint trial chip and the navy trial button. Only the order changes.
2Your prices, as published
100 $ a year (shown as 9 $/mo) or 44 $ every 3 months, as your paywall shows them, and $99.99 a year with a 1-week free trial on Apple’s purchase sheet. Your “You save 43%” is 100 $ against four payments of 44 $. Your 7-day trial stays on the main paywall. No invented discount, no timer, no second paywall.
3You may have tested some of this
We cannot see your experiment history. Tell us what you already ran and we will go deeper on the rest.
Two stories run on Meta today. Both land on the same first launch.
Meta is about half of the ad impressions AppMagic tracks for BeeSpeaker, YouTube about a fifth. Your two Meta stories with the most reach are a learner saying travel phrases out loud, and a teacher arguing that grammar gets in the way. Both are in Polish; the grammar one also runs in Italian.
- In the ad
- A learner on a sofa answers your app out loud: a ticket, Wi-Fi, changing money. Your word counter climbs from 20 to 30 słów. It ends on „Ucz się i sprawdź swój angielski”, learn and test your English.
- The promise
- Travel phrases you can say out loud, today.
- Today it lands on
- The same nine questions as everyone. Traveling is one of six goals to find again, and the paywall reads “Overcome the speaking barrier!”.
- In the rebuild
- Traveling and the travel topics arrive pre-ticked, the first lesson is the ticket question from the ad, and the paywall speaks to the trip.
- In the ad
- A teacher argues past simple against present perfect with herself, then cuts to your app. It ends on „zobacz, o ile łatwiej mówi się po angielsku, gdy nie myślisz o gramatyce”: see how much easier English is when you are not thinking about grammar.
- The promise
- Speak first. Stop thinking about grammar.
- Today it lands on
- Intro slides that include “Master practical phrases and grammar”, nine questions, then the same paywall.
- In the rebuild
- The paywall answers the ad: “Speak English without thinking about grammar”, with the first lesson already named.
Adapty can pick the flow at first open from the campaign the install came from, through the AppsFlyer setup you already run. On YouTube your longest-running spot, live since May 2025, says “Learn English · 44,000 exercises · Download BeeSpeaker”; it would get its own first screen the same way, with no app release.
Ranked by what we would test first.
Tap any of them to open that screen on all three phones.
Five ideas, one first launch per goal.
Every goal answered on the screen they pay on
The goal headline and the sign-up move, each tested on its own against today’s flow and judged on trial starts and revenue per install. The ranges do not add up.
Register after the trial starts
One change in the order: the paywall right after the loader, your Register screen right after Apple’s sheet. Built in Flow Builder, live without an app release.
One paywall, the goal as the variable
Six goals, one template. The headline, the chip and the first lesson change with the answer to question 5.
Judge each ad on trial starts, not installs
Adapty reports trial starts and revenue per install for each goal and each Meta campaign, so spend follows the story that pays.
Impact ranges are Adapty’s expected effect from teardowns and A/B tests across subscription apps, not measured lift for BeeSpeaker. Screens, copy, the nine questions and the prices come from the BeeSpeaker iOS first launch (US storefront): 100 $ a year shown as 9 $/mo, 44 $ every 3 months, “You save 43%”, and $99.99 a year with a 1-week free trial on Apple’s purchase sheet. “You save 43%” is your own figure: 100 $ ÷ (4 × 44 $) = 57%, so the year costs 43% less than four 3-month payments. The review from Andrew and “Trusted by 5M+ of users worldwide” are from your own in-app screen. 4.8 from 3K ratings is the US App Store listing, and 9.1K ratings at 4.7 the Polish one, both read on 11 November 2026. 7M+ downloads and 3,000+ lessons are from beespeaker.com. Photos and the AI Tutor screen are from your App Store screenshots. The ads are from the Meta Ad Library as tracked by AppMagic, dates as first seen.
