Air Apps
Hey Air Apps team, here are four ideas for the Translate Now paywall, each backed by data from 78,000+ paywalls.
of Paywalls 2026
as a working screen
to your art direction
Millions of dollars in subscription revenue pass through Flow Builder every month.
Nearly 500 apps actively build their paywalls and onboarding in it — plenty of them past $100K MRR.
We opened Translate Now the way a new user does, then held its paywall up against 78,000 others.
Adapty powers subscriptions for 30,000+ apps, and every year we publish what their paywalls do in State of Paywalls. We installed Translate Now, met the paywall on first launch, tapped through it and past it, read your App Store listing, and compared what we saw with the report.
What follows is four ideas, each one an A/B test you could run, each built into a clickable prototype. Benchmarks are for all categories in the US: the report has no Reference category, and the US is Translate Now's biggest App Store market.
We did not redesign your paywall
Everything in the prototype is yours: the black screen, the AIR APPS wordmark, your emoji list, your blue button, and the Air Apps Plans card from your Settings. We added two rows you already own and moved what happens after “Not now”.
You may have tested some of this
We are working from the outside, so we cannot see your experiment history. If one of these is something you have already run, tell us and we will go deeper on the rest rather than repeat it.
Your paywall against the report.
| Element | Your paywall | Top paywalls (report) | Signal |
|---|---|---|---|
| Plans | One plan: Air Apps One weekly | 62% show two plans; 15% show one41% of paywalls in Adapty data offer one plan length | Market default |
| Pre-selected plan | Weekly, the only option | 78% of trial paywalls pre-select annualAnnual pre-selection doesn't hurt conversion (Adapty data, 2.4) | Mismatch |
| Weekly price | $14.99 a week on the US App Store | US median $6.99 a week; the top 10% charge $9.99 or moreAdapty data, US, all categories (table D) | Test opportunity |
| Trial and length | 3 days free on the weekly plan | 3-day trials convert better on weekly plansAdapty data (2.6) | Market default |
| How the trial works | One grey line: “Try 3 days for free, then 9,99 €/week” | 24% of trial paywalls show a timeline | Test opportunity→ Idea 2 |
| CTA and reassurance | “Continue”; “cancel at any time” sits in the list, away from the button | 83% of trial paywalls name the trial on the button; 74% put reassurance next to it | Mismatch→ Idea 2 |
| Social proof | None. Your 4.7 from 377K ratings is not shown | 27% show social proof | Test opportunity→ Idea 3 |
| Close button | “Not now”, live from the first frame | 90% of apps show it right away; 22% delay it, most often by 3–5 sAdapty data (3.7) | Market default→ Idea 4 |
| After close | “Sign up to continue”, no second offer | Only 4% of apps show another paywall after a closeAdapty data (4.5) | Test opportunity→ Idea 1 |
Top paywalls = 100 top iOS paywalls reviewed in State of Paywalls 2026. These describe common practice, not what converts. Rows marked “Adapty data” come from the report's platform data instead.
Ranked by what we would test first.
Offer changes come first: in the report, trial and plan tests win more often than visual ones. Each idea links straight to its screen in the prototype.
All four work on the same moment: the paywall a new user meets on first launch, and what happens when they say no to it.
Each figure is the top of the largest single range above. Ranges come from separate tests and do not add up.State of Paywalls 2026
78,000+ paywalls, 30,000+ apps, benchmarks by region and category.
Or open it on your phoneScan to try the paywall in your hand.